LEVITAT

A mobile phone that:

• lets you make free calls (over the Internet)
• lets you surf the web at high speed
• takes high resolution photographs and video
• stores and plays all your music
• works as a satellite navigation system
• is a mobile games console
• is a mobile PC
• is a mobile video player; even connecting wirelessly with your home cinema projector and transmits high resolution video with surround sound
• is easy to learn and simple to use

That’s the phone I want. That’s the phone that has been promised to me since mobile phones first became popular. That’s the phone that we are fast approaching. But that is not the phone that has been in my pocket all these years.

What I don’t understand is how the phone companies managed to sell us this dream while supplying us the unreliable, expensive and under-delivering phones we have all been buying for the past 10 years.

We bought mobile phones before the networks that let them work were fully developed… We bought camera phones before the pictures they took were recognisable…

I want to know how they did it. How can I replicate it? How can I sell a product that I can conceive now, but won’t be able to deliver fully until 10 years from now?

I can see the tech-loving “early adaptors” buying something new for the excitement of what it is to become; but how did the mobile phone companies drag the rest of us along for the ride?

Imagine what could be created if every under-developed idea was supported like this… A man on the moon is nothing.